TESCO'S EASTER EGGS AT NEW YEAR
The Sun asked for my reaction on New Year' Eve and such was the national interest I was on Radio 5 live the next day!
My initial thoughts were that while the public would regard it strange to be barely out of Christmas before being buffeted with Easter produce, yet such merchandising by the supermarkets allowed cash strapped families to put an egg aside each week and so spread the necessary costs.
Then it seemed a good opportunity to have the potent symbol of new life and resurrection visible throughout the early months of the year.
On further reflection, religious opposition seemed rather out of place anyway. Easter and eggs reflect more the traditions of the Zoroastrians and the Saxon goddess Eostre than the Christians.
However, my own inclusive approach celebrates the combining of all our aspirations; thus the symbol of the egg, which interweaves so many cultural and religious elements, as well as commercial and recreational ones, provides a happy item to find on the shelves, even at New Year.
My initial thoughts were that while the public would regard it strange to be barely out of Christmas before being buffeted with Easter produce, yet such merchandising by the supermarkets allowed cash strapped families to put an egg aside each week and so spread the necessary costs.
Then it seemed a good opportunity to have the potent symbol of new life and resurrection visible throughout the early months of the year.
On further reflection, religious opposition seemed rather out of place anyway. Easter and eggs reflect more the traditions of the Zoroastrians and the Saxon goddess Eostre than the Christians.
However, my own inclusive approach celebrates the combining of all our aspirations; thus the symbol of the egg, which interweaves so many cultural and religious elements, as well as commercial and recreational ones, provides a happy item to find on the shelves, even at New Year.
posted by Bishop Jonathan Blake | 8:20 PM
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